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Spotify adds a ‘Campaign Lift’ metric for its Discovery Mode

Summary by musically.com
Spotify’s ‘Discovery Mode’ promotional tool has been quite the talking point since launch due to its model of exchange promotional placement for tracks in certain parts of the streaming service in exchange for lower royalty payouts.
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musically.commusically.com

Spotify adds a ‘Campaign Lift’ metric for its Discovery Mode

Spotify’s ‘Discovery Mode’ promotional tool has been quite the talking point since launch due to its model of exchange promotional placement for tracks in certain parts of the streaming service in exchange for lower royalty payouts.

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musically.com broke the news on Thursday, July 30, 2026.
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