Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shifts
Sony Pictures Networks India says sponsors and custom integrations now make up 85% of KBC revenue, as advertisers favor bundled TV and digital deals.
3 Articles
3 Articles
The Economic Times
Times of IndiaSponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shifts
Brand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular entertainment properties. Sony Pictures Networks India has secured over twenty sponsors for the upcoming season. New sponsors include technology and clean energy companies. Cross-platform campaigns are also seeing growing demand from advertisers.
Sony eyes 25% growth from KBC, signs 20-plus sponsors; branded solutions drive 85% of revenue
New Delhi: Sony Pictures Networks India (SPNI) is targeting a 20-25% on-year increase in the top line from the upcoming season of Kaun Banega Crorepati, backed by a longer season, higher partnership ticket sizes and more than 20 sponsors signed ahead of the launch. The new season of KBC is scheduled to premiere on August 10 and will run for 120 episodes, compared with 100 episodes in the previous season. Akshay Agrawal Akshay Agrawal, Head - L…
Coverage Details
Bias Distribution
- 67% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
