Corporate Sponsors Like Pepsi, Nissan, Mastercard, and More Pull Back From NYC Pride

Corporate sponsors like Pepsi, Nissan, Mastercard, and more pull back from NYC Pride

Multiple corporate sponsors have curtailed the financial contributions to NYC Pride by 25 percent, leaving the event with a serious financial deficit just days before the annual event, the New York Times reports.Kevin Kilbride, spokesperson for Heritage of Pride, the umbrella organization that produces NYC Pride and other LGBTQ+ events, said he has been provided a mixed bag of explanations for the hesitancy by previously reliable sponsors.Relate…

NYC Pride loses sponsors, scales back events amid DEI backlash

New York City Pride, or Heritage of Pride, will scale back some events this year after seeing a reduction in corporate sponsorship revenue during an unprecedented era of attacks on diversity, equity, and inclusion (DEI) led in large part by the Trump administration. A report in the Wall Street Journal late last month pointed to many of the warning signs leading up to this year’s main NYC Pride March, which is slated for June 29. Mastercard is no…

NYC Pride Faces $750K Budget Gap as Corporate Sponsors Pull Back

NYC Pride 2025 faces a $750,000 shortfall as major sponsors like Mastercard and Target scale back support amid political and economic uncertainty, threatening key events and grants.

Sponsors “pull back” financial support for New York City Pride due to fear of “blockback” from Trump administration

Multiple corporate sponsors, including Mastercard, Nissan and Pepsi, have “pulled back” financial contributions to New York City (NYC) Pride, leaving the event with a serious financial deficit just one month before the annual Pride event, which inspires, educates, commemorates and celebrates the city’s LGBTQ+ communities. Kevin Kilbride, spokesperson for Heritage of Pride, the umbrella organisation […]