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DR Congo Inks Soccer Deals with Barcelona, AC Milan, Monaco
DEMOCRATIC REPUBLIC OF THE CONGO, JUL 16 – DR Congo will pay over $46 million to FC Barcelona alone as part of multi-million deals with AC Milan and AS Monaco to promote tourism and rebrand the country internationally.
- On June 29, the Democratic Republic of the Congo signed a sponsorship deal with FC Barcelona, featuring the 'Heart of Africa' tourism logo on apparel.
- As part of a broader strategy, Congolese officials described the AC Milan deal announced on June 20 as a calculated move to rebrand the nation's international image, also involving AS Monaco and AC Milan partnerships with DR Congo.
- Payments vary by club, with Barcelona’s deal at $11.6m–$13.3m per year, AS Monaco’s at $1.85m per season, and AC Milan’s at $16.2m per season.
- Critics and fan groups have voiced concerns, while officials see these deals as a long-term investment in soft power and international image-building, critics question the £70 billion outlay, and fan groups raise human rights concerns.
- Coming less than a week after a UN report found Kigali exercised command over M23 rebels, Rwanda denies backing M23, and Goma was seized, UN experts said.
13 Articles
13 Articles
DR Congo inks soccer deals with Barcelona, AC Milan, Monaco
DR Congo inked a $51 million shirt sponsorship deal with Spanish football giant FC Barcelona, its third such partnership this year to boost tourism.The Central African nation has signed similar agreements in recent months with Italian giants AC Milan and the French league’s AS Monaco. The partnerships come amid ongoing conflict in the country’s east led by rebels backed by its neighbor Rwanda.The partnerships, which will vary in terms of how DR …
According to Reuters, the Democratic Republic of the Congo agrees to pay more than 40 million euros for wearing its logo on the equipment's garments.
Soccer-Barcelona agree sponsorship deal with DR Congo to promote tourism
KINSHASA (Reuters) -Democratic Republic of Congo has agreed to pay more than 40 million euros ($46.37 million) in a sponsorship deal with Spanish soccer club Barcelona that would see a logo promoting tourism appear on some team apparel, according to a contract seen on Thursday by Reuters. Read full story
DR Congo to pay Barcelona over €40 million for tourism promotion on their training and warm-up kits
The Democratic Republic of Congo (DRC) has signed a high-profile sponsorship agreement with Spanish football club FC Barcelona worth over €40 million ($46.4 million), in a bold move to boost its international tourism appeal. The four-year deal, which began in late June, will see the slogan “The Heart of Africa” displayed on the training and warm-up kits of both the men’s and women’s teams, placing the Central African nation in the global sportin…
The Barça will sign a new sponsorship agreement with the Democratic Republic of the Congo for 44 million. The Minister of Sports who would have been in jail for money laundering and fraud, Didier Budimbu, negotiated the contract
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