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Spirit, Southwest, JetBlue: Time to Rethink Perceptions - Live and Let's Fly
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Spirit, Southwest, JetBlue: Time to Rethink Perceptions - Live and Let's Fly
In just the last nine months, three carriers with distinct identities, Spirit, Southwest, and JetBlue have significantly shifted but public perceptions might be harder to change. We cling to airline stereotypes like old luggage—worn out, busted at the zippers, but somehow comforting in their familiarity. Spirit is the ultra-low-cost carrier that nickel-and-dimes you into submission. JetBlue is the plucky disruptor with TVs (live) in the seatba…
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