Spielwarenmesse Honours Outstanding Innovations with the ToyAward

Spielwarenmesse ToyAward winners announced

The ToyAward presentation recognised innovation in six categories, and visitors to the show can view all finalists at a special display in Hall 3A. The ToyAwards were presented on the second day of Spielwarenmesse. In total, 609 innovations were submitted by exhibitors for this year’s ToyAward, regarded as a recognised seal of quality in the trade. In the Baby & Infant category, Tonies won with My First Tonies. Discussing the product, the jury d…

Spielwarenmesse Announces 2026 ToyAward Winners

Spielwarenmesse has revealed the winners of the 2026 ToyAward, honoring six standout products recognized for innovation, quality, and market potential during the second day of the international toy trade fair in Nuremberg. The awards span six categories, highlighting excellence across age groups and play patterns, from baby and infant products to games for teenagers and adults. An international jury of twelve experts from retail, manufacturing,…