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SpartanNash Names Matt Plumb Vice President, Marketing, Retail Banners

SpartanNash announced that Matt Plumb has been appointed to the newly established role of Vice President responsible for marketing across its retail banners, starting May 19, 2025, with his office located in Grand Rapids, Michigan.
The newly created role aims to develop brand architecture and shopper experiences for banners like Family Fare and D&W Fresh Market.
Plumb will lead marketing strategies across nearly 200 company-operated stores, guiding Retail and Merchandising teams with shopper insights.
Erin Storm, SpartanNash CMO, stated the company aims to highlight how its various store brands cater to the unique needs of different families while providing freshness, value, and convenience.
Plumb’s appointment suggests SpartanNash will focus on enhancing differentiated shopping experiences to build loyalty across its grocery retail banners.

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grocerydive.com

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SpartanNash names another retail-focused executive

Matt Plumb, who formerly worked for Beam Suntory and Kraft Heinz, has assumed the newly created role of vice president of marketing for the company’s retail banners.

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hastingsstargazette.com

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SpartanNash Names Matt Plumb Vice President, Marketing, Retail Banners

In newly created role, Plumb will define brand architecture and differentiated shopper experience for Family Fare, D&W Fresh Market, Martin's Super Markets and other Company banners

5 days ago

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storebrands.com

SpartanNash Names Marketing VP For Retail Banners

Matt Plumb will lead shopper-focused strategies for the company's portfolio of retail stores.

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bluebookservices.com

SpartanNash names VP marketing, retail banners

GRAND RAPIDS, Mich., May 19, 2025 /PRNewswire/ — Food solutions company SpartanNash BB #:104892 today announced Matt Plumb has been named Vice President, Marketing, Retail Banners, effective immediately.In the newly created role for the food solutions company, Plumb will lead shopper-focused marketing strategies for SpartanNash’s portfolio of nearly 200 Company-operated retail stores, defining brand architecture and a differentiated experience f…

5 days ago

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stocktitan.net

SpartanNash Taps Former Kraft Heinz Executive to Lead Major Retail Marketing Transformation

Former Suntory and Kraft Heinz veteran Matt Plumb to drive fresh retail strategy across 200 stores. New role signals major push in customer experience. Learn more.

5 days ago

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