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SpartanNash Welcomes Jason Ulichnie as Vice President, OwnBrands Marketing
KENT COUNTY, MICHIGAN, AUG 12 – Jason Ulichnie will lead SpartanNash’s private-label brands strategy and product development to strengthen brand equity and boost portfolio growth across stores and wholesale customers.
- On Aug. 11, 2025, SpartanNash announced that Jason Ulichnie has been named Vice President, OwnBrands Marketing.
- Amid plans for a C&S Wholesale Grocers acquisition, SpartanNash named Jason Ulichnie, who brings around 20 years of retail and restaurant experience.
- Ulichnie will oversee product innovation, pricing and promotions, forecasting and sourcing, leading portfolio management and brand development for Our Family, Fresh and Finest by Our Family, and Finest Reserve.
- According to Storm, `As we continue to take our brand-building to the next level, Jason will be an important addition to our marketing leadership team`, which will benefit independent retail customers and shoppers at Family Fare, Martin's Super Markets, and D&W Fresh Market.
- Amid rising private-label sales, SpartanNash’s private brand penetration exceeded 27% at the end of the fourth quarter, with Jason Ulichnie joining as vice president of private-label marketing.
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Leaning Left1Leaning Right0Center18Last UpdatedBias Distribution95% Center
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