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Sparkle Grooming Co. Makes Its Chicago Debut with Three Franchise Licenses

Sparkle Grooming Co. announced it awarded three franchise licenses to Wendi Wolmer, marking its entry into the Chicago market.
Following a cancer diagnosis several years ago, Wendi Wolmer began reflecting on her next career chapter and sought a franchise to work more closely with dogs, drawing on shelter involvement and training after her first dog adoption, 2009.
Sparkle's wellness-first model emphasizes salon-style grooming, membership-based care, and franchisee support that attract first-time owners, Wolmer said, `What truly set Sparkle apart was its focus on the Essentials.`
In Bucktown, Lakeview and Lincoln Square, the new salons will serve these Chicago communities and partner with local shelters and rescue organizations.
Amid Sparkle Grooming Corp.'s rapid growth, Wolmer's move from real estate into pet-care entrepreneurship follows personal reflection, with 376 licenses awarded since its founding in 2022 across 21 states.

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