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Spain study: Streamers using geo-targeted ads to boost revenue
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Spain study: Streamers using geo-targeted ads to boost revenue
Streaming platforms have adapted the traditional advertising model to the digital era, using geo-targeted campaigns, personalised marketing and interactive shopping tools that allow viewers to purchase products directly from their screens, according to esearch conducted in Spain. The study was led by José Antonio Cortés Quesada from Internatiobal University of La Rioja, alongside Ainhoa García-Rivero, […]
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