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Southwest’s New Loyalty Chiefs Signal Shift in Rapid Rewards Amid Revenue Pressures
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Southwest’s New Loyalty Chiefs Signal Shift in Rapid Rewards Amid Revenue Pressures
Southwest Airlines just tapped fresh talent to overhaul its digital front and loyalty engine. Sabrina Callahan steps in as the carrier’s first chief digital and marketing officer. Nandika Suri takes the reins as vice president of Rapid Rewards. These moves, announced April 14, come at a pivotal moment. The airline grapples with policy shifts like assigned seating and bag fees, all while loyalty revenue outpaces core passenger sales. Callahan’s j…
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