Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges

Southwest CEO Wants To Start Long-Haul International Flights

Southwest Airlines looks a lot different now than it did a year ago: assigned seating, checked bag fees, premium cabin products, and other big changes have surprised many people. At this point, it’s fair to ask: Is Southwest still Southwest? Apparently, Southwest isn’t done changing itself. There’s a new item on the list that may be the boldest yet: long-haul international flights, according to the airline’s CEO. Southwest CEO Hints at Long-Haul…

Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges

Skift Take: Southwest's CEO says the airline "doesn't have to become Delta." But these and other changes keep pushing it in that direction. Read the Complete Story On Skift