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Published 15 days ago • loading... • Updated 15 days ago
Southern Italy is booming as Americans trade the Amalfi Coast for its quiet wine estates
The Amalfi Coast experiences heavy traffic jams and strict car restrictions during peak season to manage congestion.
Many American tourists have moved past Italy's most famous destinations to explore less crowded areas, including southern Italy's wine estates.
Italian farm tourism generates about $2.2 billion annually across over 26,000 estates, marking a record for the sector.
Southern Italy sees increased international arrivals, with Molise and Basilicata showing growth rates above 12% in early 2026, outpacing national growth.