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Southern Europeans lead in Chinese platform use

Summary by Ecommerce News
Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.
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Ecommerce NewsEcommerce News

Southern Europeans lead in Chinese platform use

Chinese ecommerce platforms such as AliExpress, Banggood, Shein, and Temu are more popular than average in Southern Europe, according to research by the European Central Bank (ECB). Shoppers are attracted by low prices and a wide product range.

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Ecommerce News broke the news on Monday, August 24, 2026.
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