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Bloomberg Questions Whether TikTok Is Leaving Labels Behind
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Bloomberg questions whether TikTok is leaving labels behind
TikTok’s recent renewal of its licensing deal with Universal Music Group came with no public drama, suggesting that relations with that major label have improved since their fallout two years ago. However, Bloomberg has taken another angle in its latest coverage of TikTok, suggesting that the company is “deprioritizing relationships with music labels — cutting jobs focused on […]
Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists (Bloomberg)
Bloomberg: Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists — Music has been core to TikTok's identity since its inception. What started as a lipsyncing app called Musical.ly morphed …
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