Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

What the tech: Streaming and ads

SHREVEPORT, La. - Remember the good old days of "cutting the cord?" The promise was simple: ditch expensive cable TV, endless channels you never watched, and most importantly, commercials.

Amazon Prime subscribers rage over 'annoying' change affecting TV shows

PRIME viewers may start to notice more ads when watching their favourite shows and movies as Amazon ramps up changes. Adverts were first introduced onto the platform in January last year, with an option to pay extra if you want to avoid them. GettyUsers say streaming is morphing into cable TV[/caption] They started at around two to three minutes per hour. But it appears to be have been quietly doubled. Sources told AdWeek that the number of ads …

What the Tech? : Streaming service ads

JACKSON, Tenn.–Remember the good old days of “cutting the cord”? The promise was simple: ditch expensive cable TV, endless channels you never watched, and most importantly, commercials. For a while, streaming services like Netflix, Hulu, and Amazon Prime delivered on that promise, offering an ad-free (or at least ad-light) viewing experience. But if you’ve noticed more interruptions lately, you’re not alone. The commercial creep is real, and it’…

Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Streaming service quietly has upped the hourly ad amount since the initial launch of Prime Video ads.

Prime Video now shows almost twice as many ads as it used to

You could watch up to six minutes worth per hour.