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Perplexity Receives Legal Threat From Amazon over Agentic AI Shopping Tool

Amazon accuses Perplexity AI of computer fraud and seeks to block Comet AI browser's purchase feature, citing degraded service and protecting its business model.

  • On Oct. 31, Amazon.com Inc. sent a cease-and-desist demanding Perplexity AI stop its Comet browser from shopping on Amazon, accusing it of computer fraud for undisclosed agent purchases, people familiar said.
  • Amazon said third-party applications must operate openly and respect service-provider decisions, while developing its own shopping tools like Buy For Me and Rufus in recent months.
  • On Tuesday, Perplexity AI Inc. said its Comet Assistant, launched in July and rolled out worldwide in October, can find items and complete Amazon purchases, calling Amazon’s demand 'an aggressive legal threat' while users 'love this experience.'
  • Shares of Amazon.com Inc. were trading down around 1.7% as investors weighed the dispute, while observers say AI shopping agents could erode the advertising business on Amazon by bypassing paid placements.
  • As background, Perplexity AI Inc. has faced legal challenges including a Reddit suit last month and a New York Times cease-and-desist last year, while remaining an AWS customer with hundreds of millions in commitments.
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Techmeme broke the news in California, United States on Tuesday, November 4, 2025.
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