Sophie La Giraffe. The Pouet-Poue of Made in France Now Sounds Chinese
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2 Articles
It is the absolute icon of the children's rooms, the one that is offered with closed eyes thinking of supporting the local craftsmanship and the safety of our toddlers. Yet, an investigation by Mediapart reveals that behind Sophie's famous smile the giraffe hides a massively relocated production in China, far from the story "Made in France" sold by the brand.
Sophie the giraffe, famous natural rubber toy for infants, drags behind her spotted smile a much less tender business. According to a Mediapart investigation, the icon of the children's rooms, sold for decades as a symbol of French know-how, would be massively manufactured in China for several years. Vulli, its manufacturer, acknowledges that part of the...
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