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Soorty and Haelixa Expand DNA-Backed Traceability Partnership to Strengthen Circularity and Transparency in Global Denim Supply Chains
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Soorty and Haelixa Expand DNA-Backed Traceability Partnership to Strengthen Circularity and Transparency in Global Denim Supply Chains
As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, du…
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