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SonyLIV elevates Mehta as AVP-Sports Pricing & Strategy

Sony LIV has elevated Mitesh Mehta to the role of Associate Vice President – Sports Pricing & Strategy, strengthening its leadership team within the platform’s rapidly growing sports business. With the promotion, Mehta will now oversee the editorial and commercial mandate for pricing and strategic planning across Sony LIV’s sports vertical. The development marks another […]
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Indian Broadcasting World | Aavishkar Media Group broke the news on Saturday, May 30, 2026.
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