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Sony to Take Stake in Bandai Namco in Anime Business Partnership
TOKYO, JAPAN, JUL 24 – Sony's $464 million investment in Bandai Namco aims to grow global fan communities and enhance Japanese IP value through expanded anime and gaming collaborations.
- Sony Group Corporation acquired a 2.5% stake in Bandai Namco Holdings Inc. through a strategic partnership announced in 2025.
- The acquisition followed both companies' aim to expand their collaboration amid a booming global market for Japanese IP and anime content.
- Sony and Bandai Namco plan joint initiatives leveraging Sony's production, distribution, and merchandising strengths to develop and promote Bandai Namco's IP worldwide.
- Sony invested approximately 68 billion yen to purchase 16 million Bandai Namco shares and intends to co-create content that delivers Kando, or emotion, to fans globally.
- The partnership aims to deepen fan engagement in gaming, anime, and manga fields while expanding IP value by applying Bandai Namco's IP axis strategy and Sony's technological ecosystem.
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Japan Today
Japan TodaySony to take stake in Bandai Namco in anime business partnership
Sony Group Corp. will take a 2.5 percent stake in major Japanese toymaker Bandai Namco Holdings Inc. for 68 billion yen ($464 million) as they joined hands in the anime business, the two companies said Thursday.
·Japan
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Coverage Details
Total News Sources30
Leaning Left3Leaning Right1Center3Last UpdatedBias Distribution43% Left, 43% Center
Bias Distribution
- 43% of the sources lean Left, 43% of the sources are Center
43% Center
L 43%
C 43%
14%
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