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Sony Expands Ownership of Classic ‘Peanuts’ Brand

  • Sony Pictures Entertainment and Sony Music Entertainment disclosed Thursday they signed a definitive agreement to acquire WildBrain's 41% stake, giving Sony indirect ownership of 80% of Peanuts Holdings LLC.
  • Sony Music Entertainment will lead management of Peanuts Holdings LLC with SPE, and Sony said it will leverage the Sony Group's global network to grow the Peanuts brand.
  • Sony will pay CAN $630 million to acquire WildBrain's 39% stake, or roughly $457 million, with other filings reporting about $460 million.
  • The deal is subject to closing conditions including regulatory approvals, and once closed, Peanuts Holdings LLC will become a consolidated Sony Group subsidiary while WildBrain CPLG remains exclusive licensing agent.
  • With the Schulz family retaining a 20% stake, Sony said WildBrain will continue as production and licensing partner and Apple TV ties were recently renewed through 2030.
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25 Articles

Lean Left

Sony Music Entertainment and Sony Pictures Entertainment have announced an agreement to acquire the 41% that the Canadian company WildBrain has of the Peanuts brand, responsible for Charlie Brown and Snoopy, for 630 million Canadian dollars (390 million euros).

·Spain
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Lean Right

Sony buys the company behind the popular US cartoon series "Peanuts". The manufacturer of PlayStations and smartphone camera sensors is shifting its focus more and more to entertainment - especially animation films.

Center

Buy for 390 million 41% WildBrain, the Schulz family the remaining 20%

·Italy
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Bias Distribution

  • 42% of the sources lean Left, 42% of the sources are Center
42% Center

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Bleeding Cool News And Rumors broke the news in on Thursday, December 18, 2025.
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