US Edition
PlayStation Plus Prices Will Keep Going Up As Players Keep Upgrading
- Sony increased PlayStation Plus yearly subscription prices by up to 35% in some regions in September 2023, with further increases in Canada in April 2025.
- These hikes followed growing demand for higher tiers and reflected added value from improved content, personalization, and service features according to SIE CEO Hideaki Nishino.
- Nearly 40% of PS Plus subscribers now choose Premium or Extra tiers, showing steady growth despite recent price adjustments.
- Nishino highlighted that a growing portion of subscribers are opting for the Premium and Extra plans, which now make up around 38% of the entire subscriber base, and emphasized the company’s commitment to continually refining its pricing approach to enhance profitability.
- Sony plans further price adjustments while continuing to add value, indicating ongoing dynamic pricing to maximize profitability amid reliance on online services.
14 Articles
14 Articles
Sony Hints at Potential PS Plus Price Tweaks to Boost Profit Margins - THE iBULLETIN
Sony’s subscription game plan is under the microscope again as top execs weigh flexibility in pricing against player satisfaction. In a candid sit-down featuring PlayStation CEO Hermen Hulst and president Hideaki Nishino, one message came through loud and clear: Sony wants PlayStation Plus to be profitable — and if that means adjusting prices again, so be it. “We will continue to add more value and adjust our pricing strategy in a dynamic way to…
Sony aims to "maximise profitability" of PlayStation Plus
Remember: Your favourite corporation is still a corporation. Sony president Hideaki Nishino has said the company is open to adjusting the price of PlayStation Plus in future in order to “maximise profitability”. “We will continue to add more value and adjust our pricing strategy in a dynamic way to maximise profitability,” Nishino said in discussion with CEO Hermen Hulst. Nishino added that 22% of PlayStation Plus subscribers were paying for its…
Sony's president, Hideaki Nishino, said the company is open to a change in the PlayStation Plus price in the future, with the aim of " maximising profitability".This announcement is part of a strategic discussion on the future of the subscription service. A strategy for profitability ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad (link App Store) Read more Pl…
PS Plus price increase – What subscribers need to know
Sony Interactive Entertainment has not announced any immediate changes to PlayStation Plus pricing, but recent discussions indicate that the company aims to maintain flexibility regarding future adjustments. Subscription interest has shifted, with many users now opting for the more extensive, higher-cost plans that offer added features and content. Currently, the highest-tier PlayStation Plus plan costs up to 151.99 euros per year, providing sub…
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