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Sony promoting character business, sees resurgence in popularity of "Pingu"

Summary by Kyodo News+
Sony Group Corp. is promoting character goods and events sales as a part of its efforts to strengthen its thriving content business, with one such character, Swiss-born "Pingu," recently seeing a resurgence in its popularity.

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Kyodo News+ broke the news in Minato, Japan on Friday, July 10, 2026.
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