Sony Hits the Brakes on Electric Cars With Built-In PlayStation Features
Sony Honda Mobility will refund customers after halting Afeela EV development due to Honda’s revised strategy limiting access to key technologies.
- On Wednesday, Sony Honda Mobility announced it would stop developing its Afeela electric vehicles, citing Honda's recent reassessment of its electric vehicle strategy.
- Honda's decision to cancel its upcoming lineup—including the Acura RSX, Honda 0 Series SUV, and Honda 0 Series Saloon—left SHM without a viable production path.
- Earlier this month, Honda flagged a writedown of 2.5 trillion yen as part of its EV business overhaul; SHM will issue full refunds to California customers who reserved the Afeela 1.
- Automakers reliant on U.S. sales face a difficult period, with Ford, Ram, and Tesla recently discontinuing or delaying electric models including the F-150 Lightning, the electric 1500 truck, and the Model S and Model X.
- Although the current plans were shelved, SHM confirmed it will continue discussions regarding future plans, having previously aimed to launch the Afeela 1 and a second model by 2028.
92 Articles
92 Articles
Sony and Honda pull plug on the $100,000 EV that was set to debut in California
As major automakers pare back their EV offerings, Sony and Honda are scrapping their plans to launch a gadget-packed electric vehicle.
Sony and Honda pull the plug on $90,000 Afeela EV as electric dreams stall
The cancellation marks the latest retreat in a broader industry pullback from electric vehicle programs, as automakers grapple with falling demand, shifting regulations, and rising costs. More than a dozen global carmakers have already delayed or abandoned their all-electric goals, reversing commitments made when government incentives and climate policies favored...Read Entire Article
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