Sony Launches Ad-Supported Live TV on PlayStation 5 in U.S.
The ad-supported lineup includes news, sports and anime channels as Sony targets hard-to-reach gamers and expands the service to Bravia TVs later this year.
- On Monday, Sony Pictures Television unveiled "Live TV on PS5," an offering of more than 100 free ad-supported video channels accessible via the PlayStation 5 console.
- Sony Interactive Entertainment, which has sold more than 95 million PlayStation 5 units, aims to reach gamers who avoid traditional TV environments, says Peter Wood, executive vice president of consumer platforms and services at Sony Pictures Entertainment.
- The package features programming from networks including ABC News, Fox, and Crunchyroll, while Sony will work with Publica and PubMatic to ensure that commercials served are "relevant" to console users.
- Keeping user attention within the PlayStation platform by offering these channels instead of competitors like Pluto, Roku, or Tubi helps Sony generate revenue from existing customers.
- Sony plans to expand the service to Bravia television consoles later this year, though the company faces ongoing backlash over its recent removal of paid movie access in Europe and dwindling support for game discs.
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Sony Launches Free Ad-Supported Streaming Offering on PlayStation 5
Live TV on PS5 features more than 100 live channels and on-demand entertainment across news, sports, movies, TV shows, anime and more The post Sony Launches Free Ad-Supported Streaming Offering on PlayStation 5 appeared first on TheWrap.
Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’
The audience that gravitates to games on PlayStation has become notoriously difficult for advertisers to reach. Until now. Sony Pictures Television on Monday unveiled “Live TV on PS5,” an offering of more than 100 free ad-supported video channels that can all be accessed via the PlayStation 5 console. The service is initially available in the […]
Sony buys the PlayStation 5 a new feature that makes the console even more media center - at least for the time being in the USA. With "Live TV on...To post: US users: Sony unlocks free TV on PS5 Where you can follow us: Facebook, Reddit, Google News, X, Threads Stay up to date? Adds us to Google as the preferred source!
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