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'Later This Year We Plan to Raise Prices' Says Sonos – and Yes, It's a Response to US Tariffs

VIETNAM AND MALAYSIA, AUG 6 – New tariffs of 20% on Vietnam and 19% on Malaysia will raise Sonos hardware costs, impacting prices for US consumers later this year, the company said.

  • According to its earnings report, Sonos plans to raise hardware prices later this year due to tariffs on Vietnam and Malaysia.
  • Sonos sources all US-bound manufacturing in Vietnam and Malaysia, which faced 20% and 19% tariffs last week, according to Sonos.
  • To offset rising tariffs, Sonos is working with contract manufacturers and Channel Partners to share tariff costs and will monitor consumer behavior closely.
  • Currently, the exact products and hike extents remain unrevealed, according to Sonos, but planned increases could push products further into the high-end bracket.
  • Alongside tariff pressures, Sonos hasn't released a product since October due to last year's mobile app disaster and CEO Tom Conrad cites the uncertain tariff environment as its main challenge.
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MacRumors broke the news in United States on Wednesday, August 6, 2025.
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