Sonoma County Winegrowers Announce New Executive Director

Sonoma County Winegrowers names new executive director, expands winery focus

Sonoma County Winegrowers, the trade organization historically focused on supporting the region’s grape growers, announced a reorganization this week to shift more of its attention to local wineries. Jennifer Dieckmann, the organization’s chief operating officer, has been named executive director, taking over day-to-day operations from chief executive officer Karissa Kruse. “I’ll be out in the community more, meeting with our partners and making…

Sonoma County Winegrowers Announce New Executive Director

In a major leadership shake-up, the Sonoma County Winegrowers have named Jennifer Dieckmann as their new Executive Director, signaling a strategic pivot to save the region’s struggling wine industry. The Press Democrat reports as California faces its smallest grape crush in 25 years, the organization is moving beyond just promoting grapes to helping local wineries sell off massive inventories through high-profile national partnerships—including …