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Sonny Vaccaro: 15 Things We Didn't Know

Summary by ballislife.com

Legends and Soles, The Memoir of An American Original, is the long-awaited book on the life and times of Sonny Vaccaro, a sports marketing maverick and basketball insider who is best known for spearheading a push to sign budding NBA star Michael Jordan to a unprecedented Nike endorsement deal in 1984. The Jordan deal revolutionized sports marketing and helped make His Airness a larger than life figure who transcended popular culture, first in Am…

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Sonny Vaccaro: 15 Things We Didn't Know

Legends and Soles, The Memoir of An American Original, is the long-awaited book on the life and times of Sonny Vaccaro, a sports marketing maverick and basketball insider who is best known for spearheading a push to sign budding NBA star Michael Jordan to a unprecedented Nike endorsement deal in 1984. The Jordan deal revolutionized sports marketing and helped make His Airness a larger than life figure who transcended popular culture, first in Am…

3 days ago

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ballislife.com broke the news in 3 days ago on Wednesday, April 2, 2025.

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