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"Something Must Move" – Kristina Bulle on Advertising Money Between Impact and Responsibility.
Summary by Turi2
1 Articles
1 Articles
Consumer goods giant Procter & Gamble is also the largest advertising customer in Germany in 2025. According to Statista, in August of this year alone, the Group invested almost 138 million euros in advertising in Germany. This is more than 100 million more than the second-placed advertising customer. In the video interview of turi2 on the edge of the AGF Forum at the beginning of September, P&G-CMO Kristina Bulle talks about the difficulties to…
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