Somerville artist develops platform to support the administrative side of art

Somerville artist develops platform to support the administrative side of art

Somerville artist, creator of Gesso, Liv Cappello. By Iris Martinez Working as an artist is a unique mix of creativity, marketing and sales, and administrative work. From website hosting to tracking inventory, Somerville-based painter Liv Cappello noticed a lack of tools that could support artists’ needs in one place — so she decided to use her experience in web development to create Gesso, a platform for artists. Courtney Alan, an artist and ed…