US EditionSofia Vergara Joins Skechers as a New Global Ambassador
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Sofia Vergara joins Skechers as a new global ambassador
Skechers is announcing its newest brand ambassador: globally celebrated actress, entrepreneur, and fashion icon Sofia Vergara. Known for her signature style and charismatic presence on and off screen, Vergara joins the Skechers family to help shape the future of fashion meets comfort footwear. Throughout her career she has received five Emmy and five Golden Globe
When a celebrity becomes a brand ambassador, the public often asks if she actually uses the products or if there is only one contract involved. In the case of Sofia Vergara and Skechers, the answer is clear: the relationship was born before the negotiation. The Colombian actress, after a knee surgery, began to use Skechers models for the comfort they offered. That personal experience ended up becoming the basis of the brand’s new global campaign…
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