SoFi Rallies Again, ETF Quirk Still in Focus

SoFi Stock Is Trending Friday — Here's Why - SoFi Technologies (NASDAQ:SOFI)

SoFi Technologies shares are in the spotlight Friday on company-specific developments and a favorable macro backdrop.

SoFi stock is crawling back: will it surge ahead of Q2 earnings?

SoFi stock has rebounded in recent weeks, climbing from its year-to-date low of about $15 to around $19 today. Even so, the shares remain roughly 42% below their all-time high. CEO Anthony Noto has attributed much of the weakness to the broader pullback in fintech stocks.  With the company's earnings due later this month, the key question is whether SoFi can extend its recovery or resume its downtrend. SoFi stock has underperformed the market de…

SoFi Rallies Again, ETF Quirk Still in Focus

NEW YORK, July 9, 2026, 15:01 (EDT) SoFi Technologies, Inc. (NASDAQ:SOFI) gained roughly 4.3% in afternoon trade after Goldman Sachs Group (NYSE:GS) raised its target and investors looked at the company’s product lineup. (TipRanks) Shares are still off almost 30% for the year, so this latest move looks more like traders trying to fix earlier…