Social media reshapes Australians' shopping habits

Social media is reshaping the way Australians discover and buy products

Six in 10 Australians take at least one action after seeing a product on social media, indicating the role these platforms now play in product discovery and purchase journeys, according to Pattern’s 2026 Marketplace Consumer Report. Pattern Australia MD Merline McGregor said Australia’s social commerce market is forecast to grow by around 20 per cent annually, reaching approximately $12 billion by 2030. “This highlights the scale of the opportun…

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.