Social Media Data Mining: The Tools, Techniques, and Benefit

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Social Media Data Mining: The Tools, Techniques, and Benefit

Social media has greatly changed how customers, consumers, companies and researchers connect and relate to the business world. Social media sites have billions of users and their thoughts, preferences, or behaviours, which are gold mines of information for anyone to extract. Business intelligence is the act of extracting both assertive and touted knowledge from social media data volumes for use in decision-making.  In this article the author exp…