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Social media and pyjama empire started in a family home on the Central Coast

The pyjama label, started with $900, has added a documentary, a first book and a planned push into the US market.

Summary by Newcastle Herald
Bridey Drake, Australia's top content creator, reveals how her Night Sweet Thing pyjama empire grew from a $900 investment on the Central Coast.

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dungogchronicle.com.audungogchronicle.com.au
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Social media and pyjama empire started in a family home on the Central Coast

Bridey Drake, Australia's top content creator, reveals how her Night Sweet Thing pyjama empire grew from a $900 investment on the Central Coast.

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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Newcastle Herald broke the news in Newcastle, Australia on Tuesday, September 8, 2026.
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