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Social Media & Influencers Drive Lemonilo’s Crispy Brownie Sales in Surabaya
Summary by thefinancialanalyst.net
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Social Media & Influencers Drive Lemonilo’s Crispy Brownie Sales in Surabaya
In an era where digital platforms dominate consumer interactions, a recent study published in the Indonesian Interdisciplinary Journal of Sharia Economics has shed light on the pivotal role of social media marketing, influencer marketing, and brand image in shaping purchasing decisions. Specifically, the research focused on Lemonilo’s Brownies Crispy products in Surabaya, Indonesia… Source
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