US EditionSober January for alcohol stocks as Brits ditch the booze
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It's December 31st, the clock strikes midnight, and fireworks are exploding all around you. That can only mean one thing: time for New Year's resolutions. One resolution stands out every year: Dry January. In other words, a month completely alcohol-free, but that doesn't mean you have to be completely dehydrated. While alcohol is considered a "sexy lubricant," sober sex is truly hot.
Sober January for alcohol stocks as Brits ditch the booze
After a boozy festive period, it’s time for non-alcoholic stocks to raise a toast, as millions of Brits take on Dry January. Diageo shares have shrunk 0.23 per cent this week to 1,597.8p, while Amsterdam listed Heineken shares fell 1.7 per cent to €68.32 (£59.20). Beyond January, Brits are becoming more sober conscious. Nearly 50 per cent of young adults actively choosing low and non-alcoholic options in 2025, according to Drinkaware and non-alc…
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