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Soaring demand for viral toys drives Jellycat to £240m profit

The London-based brand opened 22 new retail spaces as social media demand and adult collectors helped sales rise 43% to £450 million.

Summary by The Independent
The brand opened a raft of retail sites in 2025, including the Jellycat Fish & Chip shop in Selfridges, London.

5 Articles

NationalWorldNationalWorld
Lean Left

Adults are going wild for Jellycat toys - and the craze has made £240m profit

Jellycat’s cuddly toy craze has become a huge global phenomenon, with adult collectors snapping up everything from smiling eggs to tea bags and pistachio nuts as profits soar.

·London, United Kingdom
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Evening StandardEvening Standard
+2 Reposted by 2 other sources
Center

Soaring demand for viral toys drives Jellycat to £240m profit

The brand opened a raft of retail sites in 2025, including the Jellycat Fish & Chip shop in Selfridges, London.

·London, United Kingdom
Read Full Article
Business MattersBusiness Matters

Jellycat owners receive £179m dividend as profits nearly double

Jellycat dividend of £179m goes to the toymaker's owners after 2025 pre-tax profits rose 98 per cent to £240m on revenue of £450m, its accounts show.

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Bias Distribution

  • 75% of the sources lean Left
75% Left

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The Independent broke the news in London, United Kingdom on Friday, October 2, 2026.
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