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SOAR aims to change narrative of homelessness with new campaign

SOAR's campaign uses billboards and outreach to combat stigma and highlight homelessness as a systemic issue, with over 36,000 people waiting for supportive housing in Ontario.

SOAR Community Services has launched a new campaign to change the narrative surrounding Brantford’s homeless population.

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Brantford Expositor broke the news in Ontario, Canada on Monday, December 15, 2025.
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