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So the First Six Months of Tiktok Shop Ran in Germany
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Six months after the start of the Tiktok shop in Germany, Nielsen IQ already sees the platform as a serious player in local e-commerce. What the market researchers have found out.
TikTok Shop has been available in Germany since March 31st – and there is a first balance sheet. According to current data from NIQ Digital Purchases, every tenth online shopper has already purchased there at least once since the launch. Product interests have changed.
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