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Snowflake Agrees to Buy Observe, a San Mateo AI Startup that Had Raised Nearly Half a Billion Dollars

Snowflake aims to enhance AI Data Cloud with Observe's AI Site Reliability Engineer, targeting cost-effective telemetry analysis and growth in IT operations management.

  • On January 8, Snowflake Inc. signed a definitive agreement to acquire Observe, subject to regulatory approval, aiming to embed AI-powered observability into its AI Data Cloud built on Snowflake databases from day one.
  • Last year saw a wave of consolidation pushing data firms to add observability, while Snowflake has been active in 2025 with AI acquisitions including Crunchy Data, Datavolo and Select Star.
  • Snowflake will integrate Observe's platform into its core stack to let enterprises ingest, store, and analyze telemetry using Apache Iceberg and OpenTelemetry.
  • The move targets the fast-growing IT operations management market and leverages Snowflake's $1.94 billion cash reserve as of Oct. 31, 2025, to integrate Observe's AI Site Reliability Engineer.
  • Although terms were not disclosed, prior reports suggested the transaction could approach $1 billion, surpassing Snowflake's $800 million Streamlit purchase, with Observe valued at $848 million recently and backed by Sutter Hill Ventures.
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Benzinga broke the news in New York, United States on Thursday, January 8, 2026.
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