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West Coast Rapper Snoop Dogg Aims to Make Swansea City a 'Global Name'
Snoop Dogg, alongside Luka Modric and Martha Stewart, aims to boost Swansea City's global profile and Premier League ambitions through commercial ventures and fan engagement.
- Snoop Dogg, a co-investor since July 2025, said he wants to `take Swansea to the Premier League` and make Swansea City a `global name`.
- Co-Investors include Luka Modric, Croatian midfielder and minority investor, and Martha Stewart, American businesswoman and television personality who joined last month and attended the Wrexham win.
- After aiding the new kit launch, Snoop helped roll out commercial tie-ins including a beer and clothing line tied to his Death Row Records, Swansea CEO Tom Gorringe said this opened new commercial opportunities.
- Swansea currently sit 16th in the English second-tier Championship with more than half of the season played and eight points off the play-offs, but Snoop praised head coach Vitor Matos and insists the play-off ambition must remain.
- The investor frames the club as a long‑term project and personal dream, saying meeting the Jack Army is a priority and he wants co‑investors who bring connections and revenue.
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Soccer-Snoop Dogg targets Premier League future for Swansea | Sports-Games
Soccer-Snoop Dogg targets Premier League future for Swansea American rapper and producer Snoop Dogg said he wanted to be hands-on in helping to drive Swansea City back to the Premier League after investing in the Championship club. Snoop Dogg became an investor with the Welsh side in July, along with Croatian midfielder Luka Modric, while businesswoman and television personality Martha Stewart joined as a minority co-owner in December."I want …
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Rapperul Snoop Dog says he wants to contribute to the transformation of the Swansea City club into a "global name", informs BBC.
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Total News Sources16
Leaning Left4Leaning Right2Center5Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 36%
C 46%
R 18%
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