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Snoop Dogg becomes Swansea co-owner and investor
WALES, UNITED KINGDOM, JUL 17 – Snoop Dogg joins Swansea City ownership alongside Luka Modric to expand global reach and commercial revenue, leveraging his 100 million+ social media followers to boost the club's profile.
- On Saturday, Snoop Dogg, American rapper and producer, became a co-owner of Swansea City, using his own money to invest in the club.
- With more than 88 million Instagram followers, Snoop Dogg helped launch Swansea's 2025-26 home shirt last weekend, hinting earlier this week at his intention to invest.
- In April, Luka Modric, who recently signed with AC Milan from Real Madrid, joined as co-owner and investor and said `This is an exciting opportunity.`
- Swansea City said `And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club,` and the former Premier League club did not disclose financial details in Thursday’s announcement.
- The club ownership group said `To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile,` and this move adds another high-profile owner in Welsh football alongside Tom Brady at Birmingham for next season’s Championship.
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177 Articles
The Source |SOURCE SPORTS: Snoop Dogg Purchases Stake In Welsh Soccer Team Swansea City
Snoop Dogg is officially entering the world of European football ownership. The hip hop icon has purchased a stake in Welsh soccer team Swansea City, joining a growing list of… The post SOURCE SPORTS: Snoop Dogg Purchases Stake In Welsh Soccer Team Swansea City appeared first on .
Snoop Dogg joins ownership group of Welsh football club Swansea
Hip-hop superstar Snoop Dogg has become a "co-owner and investor" with Welsh football club Swansea.The former Premier League side, which currently plays in England's second division, didn't disclose financial details during Thursday's announcement, which
A long-standing Premier League club announces the entry of a new investor – and puts his fans in a lot of excitement. That's behind it.
Snoop Dogg is latest American celebrity to buy a stake in an English Football League club
Snoop Dogg has purchased a stake in the EFL Champion club Swansea City, joining several other American celebrities as soccer owners, including LeBron James and Tom Brady.
The American rapper Snoop Dogg became co-owner of Swansea's club, announced the band playing in English Championship.
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