SNITCH acquires Berrylush, enters women’s fashion segment

SNITCH acquires Berrylush to enter women’s fashion market

While the financial terms of the deal remain undisclosed, SNITCH aims to leverage its expertise in product innovation and marketing to enhance Berrylush’s existing brand identity.

SNITCH acquires Berrylush, enters women’s fashion segment

New Delhi: Bengaluru-based fashion brand SNITCH has acquired Berrylush, marking its formal entry into the women’s fashion segment. SNITCH founder and CEO Siddharth Dungarwal announced the acquisition on social media.  The company plans to work with Berrylush co-founder Anusha Chandrashekar and her team to rebuild and relaunch the label as Berrylush 2.0. The acquisition allows SNITCH to enter women’s fashion through an established label instead o…

Snitch Acquires Berrylush as the Brand Diversifies into Women’s Wear

Direct-to-consumer fashion brand Snitch has made its first major foray into the women’s apparel market by acquiring women’s fashion label Berrylush in a deal that marks a significant expansion beyond its core menswear business. While the financial terms of the transaction have not been disclosed, the acquisition gives Snitch an established presence in a new category without having to build a women’s brand from the ground up.  Following the acqui…

SNITCH Enters Women's Fashion Through Berrylush Acquisition

Bengaluru-based fashion brand SNITCH has acquired women’s western-wear label Berrylush, marking its formal entry into the women’s fashion segment as the company broadens its presence beyond menswear. SNITCH founder and CEO Siddharth Dungarwal announced the acquisition on social media, stating that the company will work with Berrylush co-founder Anusha Chandrashekar and her team to rebuild […] The post SNITCH Enters Women’s Fashion Through Berryl…

Snitch Acquires D2C Women’s Fashion Brand Berrylush To Expand Beyond Menswear

Snitch has acquired a 100% stake in D2C women’s fashion brand Berrylush to expand beyond menswear as it seeks to build a broader portfolio of fashion brands. The financial terms of the deal were not disclosed. Following the acquisition, Berrylush will retain its brand identity and continue operating with its existing team, including cofounder Anusha Chandrashekar. Snitch will support the brand across product development, technology, supply chain…