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Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

Summary by The Verge
It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals." In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of "Reals" as a place where "real people share real moments. Really." Spiegel adds that "People feel free to be their full selves and to keep it Real on Snap…

2 Articles

Snapchat recently hit Instagram's Reels and Meta's Copycat strategy: On April 1st, the platform announced that it would rename its short video feed to Reals. Snapchat plays reals on Instagram's Reels and stages April's Scherz as Seitenheeb, © Snapchat A joke that takes up the recurring tricks of CEO Evan Spiegel against Meta and his allegations that Meta has taken over central feature ideas from Snap, humorously.For users: however, nothing chang…

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The Verge broke the news in United States on Wednesday, April 1, 2026.
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