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SNAPBRANDS launches Crayola Beauty at CVS
Summary by CDR – Chain Drug Review
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SNAPBRANDS launches Crayola Beauty at CVS
EASTON, Pa. — SNAPBRANDS is bringing Crayola to the beauty aisle with a new adult-focused collection launching at CVS Pharmacy stores nationwide on Aug. 15.The Crayola Beauty collection marks a new licensing collaboration between SNAPBRANDS, a woman-owned beauty and lifestyle developer, and Crayola. CVS will be the first retailer to carry the line, with online availability and expanded distribution planned for early fall.Designed to appeal to co…
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