Snap Specs Are AR Glasses that Look Like that and Cost $2,195

Snap breaks from the pack with heavy $2,195 smart glasses. Wall Street is panning the move.

Snap’s stock was extending its declines, as the weight of its new ultraexpensive augmented-reality glasses is seen as a potential “nonstarter for mass appeal.”

SpaceX Trades at 100x Price-to-Sales While Snap Bets $2,195 AR Glasses Are 'The Next Computer'

On Tuesday’s TBPN, the conversation drifted from SpaceX’s eye-watering private mark to Snap’s eye-watering hardware price tag. Host John Coogan and his callers landed on a useful pairing. SpaceX trading at around 100x price-to-sales, and Snap (NYSE:SNAP | SNAP Price Prediction) asking consumers for $2,195 for a pair of glasses CEO Evan Spiegel keeps calling ... SpaceX Trades at 100x Price-to-Sales While Snap Bets $2,195 AR Glasses Are ‘The Next …

Snapchat Maker Impressively, Expensively Joins AR Glasses Race

Specs, which will go on sale for $2,195 in the fall, amount to a gamble that premium smart glasses are the future of mobile computing.

Snap Launches $2,195 Augmented Reality Glasses

Snap, the developer of social media app Snapchat and digital avatar Bitmoji, on June 16 launched its first augmented reality glasses for consumers. The glasses, called SPECS, are priced at $2,195 and were introduced at the Augmented World Expo in Long Beach, California. SPECS’s augmented reality—technology that overlays digital content onto a real-world view—was presented as the most natural way to use a computer because it aligns with how peopl…

Snap's Stock Plunges the Moment It Reveals Its Comically Gigantic AR Glasses

After losing $40 million on a failed attempt to launch a pair of video-recording sunglasses almost a decade ago, and several follow-up iterations failing to catch on either, Snapchat parent company Snap is doubling down with an extremely expensive pair of augmented reality glasses it’s calling Specs. The glasses, which were unveiled during a presentation on Tuesday, come with a hefty price tag of $2,195 and happen to be unfathomably colossal as …

Snap Unveils Augmented Reality Glasses that Cost $2,195, Gets Mocked by Target Audience

Snap, the parent company of social media platform Snapchat, has introduced new "Specs" augmented reality (AR) glasses on Tuesday with a $2,195 price point, as CEO Evan Spiegel positions the device as a potential successor to traditional smartphones. Both the stock market and social media users rejected the glasses. The post Snap Unveils Augmented Reality Glasses that Cost $2,195, Gets Mocked by Target Audience appeared first on Breitbart.