Snap Doubles Down on Smart Glasses with New Independent Unit

Snap doubles down on smart glasses with new independent unit

The launch of the Specs unit comes as the success of Ray-Ban Meta smart glasses positions eyewear as an early frontrunner in the race for gadgets powered by artificial intelligence.

Snapchat is building an entire company around smart glasses efforts

While they’re often not the one you think of first, Snapchat has pushing for smart glasses for quite some time now, and the company has just announced that its new “Specs Inc” subsidiary is pushing for smart glasses even harder. more…

Snap establishes Specs subsidiary for its AR glasses

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

Snap is spinning off its AR glasses into a separate business

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly-owned subsidiary.

Snap gets serious about Specs, spins AR glasses into standalone company

The social media company's smartglasses are set to be released to the public later this year.

Snap Forms New Subsidiary Specs Inc. to Lead Consumer Smart Glasses Push

Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch the first consumer-focused smart glasses dubbed Specs.