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Snail mail clubs bring back joy of handwritten letters with stickers, postcards and little surprises
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Why business continues to invest in CRM marketing, which mailings work best, and what users today expect from communication with brands, says Alexander Celkov, head of the Post Office and the Mail Cloud.
·Moscow, Russian Federation (the)
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Snail mail clubs bring back joy of handwritten letters with stickers, postcards and little surprises
New Delhi: There was a time when receiving a handwritten letter from the postman felt like a little event. The paper carried more than words: the fragrance of the pages, familiar handwriting, carefully chosen colours, tiny flowers and hearts drawn in the margins, and the personal style of the person who had written it. Today, our phones rarely give us a moment to wonder who is thinking of us because messages arrive instantly and notifications ne…
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